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Vivien Of Holloway


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#1 Frogbitch

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Posted 31 October 2010 - 11:33 AM

So, on Friday, I went up to London to spend the day with my best friend, and we took a trip to Vivien of Holloway to try on a few dresses and see which style I might want to wear for my 40th birthday in December.

The shop is on Holloway Road, fairly near to the Holloway Road tube station, which is on the Picadilly Line.

It was early afternoon when we arrived. The shop is fairly small, with racks of dresses all around the outside, and plenty of room in the middle for twirling!
There were 3 or 4 assistants around, all dressed in Holloway gear. I was fairly wary of them after an article I'd read on YAYW, but the woman that approached us was friendly, and I really liked that she helped us out to start off with, by measuring my waist and explaining their sizes, then pretty much left us to our own devices, but chipped in with advice now and again.

My first surprise was the sizing. I knew from the website that the vintage sizing they use means choosing a larger size than you would imagine. I measured myself at home and expected to be an 18 or a 20, but when the assistant SQUEEZED my waist to within an inch of my life with the tape measure, she told me I was between a 16 and an 18! I was already really glad that I'd taken the time to visit, and not just ordered online.

The idea was for me to try on one of each style to see which I preferred, and then go from there.
My best friend wore one of their circle dresses as her MOH dress at my wedding, but I wanted to try something a little more fitted too. I have big boobs and a big belly, but I have small hips, so I was expecting to go for either a circle dress which suits all hip sizes, or a sarong to hide my belly.

There are three fitting rooms available, with no mirror and no lighting, so you are forced to come out into the store to see how you look. (More room to twirl!)
The first dress I tried on was a circle dress in black with red spots. It felt comfortable (I can't believe I didn't need to wear my bra!), but I felt that I'd get more wear out of something a little slinkier!, so I tried on a sarong.
I found the waist seam quite distracting as it sits at an angle, and it seemed very roomy around the bottom, so I tried on a pencil dress which I fully expected to look awful, but, WOW!

The pencil dress fitted fairly well except for being too big on the hips which I was expecting. The halter neck made my bust look smaller rather than bigger, and the boning inside the dress pulled my wobbly bits around enough to give me a good shape. I then spent the next half an hour trying to decide which one I liked. I tried on plain red, black with gingham, and royal blue, and was prancing around with all three in my hand when my best friend discovered a black one with royal blue roses. She'd just bought the red pencil dress for herself to wear to a wedding, so I tried it on for her, and I loved it!!!!!! It was a size smaller than all the ones I'd tried up to that point, and it just looked so much better, so not as much alteration needed. (wish I'd figured that out when I was trying on sarongs) What I wasn't expecting was for my friend to then offer to buy it for me as an early birthday present!!!!

So, here is my dress! (My husband doesn't like it!! He says it reminds him of his mother!)
Posted Image



I would never have considered wearing a print before, but it gave the real vintage look that I wanted, and after picking out a matching flower clip, I was all ready to go home and start picking out shoes!!

Anyway, I've rambled on a bit, but wanted to give a few bits of advice to anyone thinking of buying a VOH dress, for yourself or for bridesmaids.

...Go during the week if you can. If you have to go at the weekend, it may be an idea to make an appointment. Remember there are only 3 fitting rooms.
...Go with an open mind. I don't like my dress on the website, but I love it on me!
...If you need to order online, measure yourself carefully, but BREATHE IN! My dress is a full 3cm smaller on the waist than I'd measured.
...Have fun!!! Whilst I was trying on dresses, the staff were having their own dance party in the corner to 40's music! ? They also have loads of accessories and jewellery to help you build an outfit.


Feel free to share your own experiences of VOH. I've got the bug now, so I'll definitely buy more in the future when I can afford it!
I'll post a pic of me in the full outfit in a couple of weeks, as I'm wearing it to a charity dinner. I can't wait!!!!

#2 flo2310

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Posted 31 October 2010 - 02:07 PM

Love love LOVE your dress!!! The print is fantastic :D

Ooo I have a slight obsession with VOH! Three dresses already and more to come in the future...!! I'm a circle dress fan - suits me best, and LOVE the twirlling and with a petticoat it's the best feeling ever

Shop is great - I also was a bit "wary" of the shop assistants but they are so friendly and helpful! They also love to dress others up and suggest dresses that will suit you, find the right belt and petticoat to go with your outfit and are genuinely interested in what you want! I agree that you need to go for a size smaller than you think (especially when they measure you!) and it will feel sooo tight that you feel you can't do the zip up - but the assistants are happy to help and the fit is great (once your in!) and they feel so comfortable.

Another tip to add - there are three different materials of dress and the materials give different size of dress due to the "stretch" in them. So make sure you know your size and try on as many as possible!
And finally - they get new styles/colours in all the time, so there may be more desgins in the shop as they go there first before going on the website - if you're looking for something specific, it's good to ring in as they can take payment etc over the phone.

Here are a few photos of my dresses... (and my sisters'!)

I wore this one for a friend's wedding in Summer 2008 and also at my neice's christening (without petticoat)
Attached Image: VOH blue dress with pink petticoat.jpg

This was my hen night (50's theme) dress on the left isn't VOH but the others are. My sister on the right is in a pencil dress
Attached Image: VOH.jpg

This is one of my other sisters in her "strawberry" dress
Attached Image: Els VOH.jpg

And finally my latest purchase, my going away dress for my wedding last week (not a great photo...!)
Attached Image: Going away dress.jpg

Flo xx

#3 Frogbitch

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Posted 31 October 2010 - 02:50 PM

You look great!

I've now got my eye on two dresses on e-bay. They don't tend to go that cheaply but I might get lucky!

#4 MrsC2Be

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Posted 31 October 2010 - 03:45 PM

That's bloody lovely, I really like it! Make sure you get plenty of photos of you in it so we can all see :D I love their stuff, I was thinking of them for our BM dresses. Its a bit too far to go allll the way to london though (although any excuse for a roadtrip!) Xxx

#5 MrsBrown

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Posted 31 October 2010 - 08:37 PM

Love the dress, though if your a size 16/18 think I would have to buy 2 and sew them together ha ha!!

#6 Helen

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Posted 01 November 2010 - 10:51 AM

I love my voh dress :D

Attached Image: flower dress green.jpg

Only 185 days til wedding day part 1 :D

Mrs Brown, don't panic about the size just ignore the lable!

Frogbitch I totally agree about the prints I think they look so much better when you try them on. The dress you have chosen is gorgeous!

Loving all the pics :D

Website of fabulous cake-ness coming soon!


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#7 Frogbitch

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Posted 03 November 2010 - 02:53 PM

There are loads of new styles on the website today. I want more!

#8 Frogbitch

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Posted 14 November 2010 - 09:39 AM

I got to wear my Vivien dress for the first time last night.

URL=http://www.bigday.co.uk/index.php?app=gallery&module=images&img=251]Posted Image[/URL]

My friend and I had some official photos taken at the charity bash we went to so I'll post those later.

#9 MrsMay2011

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Posted 14 November 2010 - 10:05 AM

Stunning, I want one!
I've always had trouble finding 'going out' dresses if you've got a bit of a chest. The ones on the high street are bordering on indecent on me, I get so frustrated! Especially when my less booby friends try them on and look amaze.
These look perfect though for girls with curves (and that's *not* a euphemism for fat) I think I'm going to have a lil look see on the website r now.
Flo advice about sizing, invaluable.
So, if you are normally a 12 would you say get a 10?

FB - looking fwd to more photies....:D
Married 17th May 2011 in NYC

#10 Frogbitch

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Posted 14 November 2010 - 10:14 AM

I did feel great in the dress, but I found a couple of sharp bits on the back seam where the boning ended, and I had welt marks on my back by the end of the evening. Has anyone else had this problem?
It hasn't put me off though. My hubbie has e-mailed my best friend, asking her to help him buy me an outfit as a 40th birthday pressie. I feel dress no2 may be in order!!

Mrs May, I am an e-f cup, and I felt confident and safe in the dress, even though can't wear a bra with it. I think the shape actually makes my boobs look smaller.

#11 poppleminster

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Posted 14 November 2010 - 06:21 PM

Love the dress! It looks awesome with the shoes you were wearing. I am so wanting one now. It's be rude not to at least look. :)

#12 Frogbitch

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Posted 14 November 2010 - 08:05 PM

I've really got the bug now, so I looked through the site to see which dress Russ could get me for my birthday.
I couldn't believe that out of ten styles I liked, only ONE was available in my size. On further investigation, absolutely LOADS of styles are completely sold out.

#13 Becky

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Posted 15 November 2010 - 07:26 PM

Wow you look fab! I want one of those dresses so much!! I love how you accessorised it with the flower and belt, it looks really good :)

#14 Helen

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Posted 16 November 2010 - 04:09 PM

They don't seem to have that many sizes in stock ever, suppose that is good means there aren't loads of others out with with the same dress!

You look fab, I love that style dress :)

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#15 MrsLetts2Be

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Posted 17 November 2010 - 10:02 AM

i shows H2B the vivien of holloway site last night, he's told me he'll buy me one next year after the wedding! :) excited xx





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